Google Announces YouTube TV to Compete with Cable

Google Announces YouTube TV to Compete with Cable

Google Announces YouTube TV to Compete with Cable

Forget internet TV, YouTube now wants to bring more TV to the internet, with the launch of YouTube TV - a live TV service that it claims makes TV more like YouTube.

YouTube TV membership is 35 U.S. dollars a month and membership will come with six accounts, each with its own recommendations and personal DVR with no storage limits.

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The $35-a-month TV service will package a bundle of channels from the broadcast networks and some cable networks. These include a cloud-based DVR with unlimited storage, a recommendation system backed by Google AI, and the promise of a reliable and adaptable streaming experience. "Millennials love great TV content, but they don't want to watch it in the traditional setting", YouTube CEO Susan Wojcicki said at YouTube TV's launch event in LA on Tuesday. The company of late has clearly tried to position YouTube as a viable alternative for TV advertisers looking to reach young people, with limited success.

YouTube TV will work across computer, tablet and mobile platforms, and the service will have its own standalone app separate from the main YouTube app. Subscribers can use the app to record shows, watch live programming and view suggested content. Hence, subscribers will be enjoying national streams of ABC, CBS, FOX, NBC and ESPN, including several regional sports networks and cable channels.

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Once it is released, YouTube TV will be facing off against the likes of Dish's Sling TV, AT&T's DirecTV Now and Sony's PlayStation Vue, all of which offer a wide variety of streaming packages.

YouTube TV is expected to be made available later this year.

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They promised that the feature would be available more broadly at YouTube soon. "In total, YouTube TV gives you access to more than 40 networks".

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