Tag Heuer's new smartwatch goes modular, keeps premium price

Tag Heuer's new smartwatch goes modular, keeps premium price

Tag Heuer's new smartwatch goes modular, keeps premium price

Luxurious watchmaker TAG Heuer and Intel have officially announced the TAG Heuer Connected Modular 45, an Android Wear-powered smartwatch created to combine both style and substance.

Tag Heuer was one of the first manufacturers to really try and push the idea of a smartwatch that was still a high-end fashion accessory, and for the most part, they succeeded.

Foldesi said the Modular 45 collection includes two mechanical modules: Calibre 5, a three-hand chronograph, and the Tourbillon Heuer 02-T, both fully compatible with any element of the collection. The TAG Heuer Connected Modular 45 smartwatch is revealed to sport changeable rubber straps that will come in a range of colors including black, blue, red, white, yellow, green, orange and electric blue. There will be at least 18 straps available at launch, including ones made of leather, rubber, titanium, and ceramic.

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You can purchase the Tag Heuer Connected Modular 45 from Tag Heuer's website starting today, and while prices start at $1,650, that number can grow to as much as $6,750 depending on how you customize the thing.

Interestingly, the smartwatch doesn't have LTE option and no heart rate sensor. Aside from its 4 gigabytes memory and a battery life of more than a day, it also comes with Wi-Fi, Google Assistant and a mobile payment ability as it runs on Android 2.0.

Tag Heuer's Connected Modular 45 Watch will cost £1,400 in the UK. This means you can even choose to switch between a mechanical watch or a connected smartwatch if you desire. A microphone built into the watch will enable voice activation. It was teased few days ago by Tag Heuer. While Tag has announced the watch via a press release, it's failed to provide us with any imagery on its new timepiece. Users will be able to connect their watches to the Internet via Wi-Fi and cellular networks, connect to Global Positioning System, and store images on 4GB of flash storage in the watch. Underneath, the TAG Heuer Connected Modular 45 watch will boast an Intel CPU and whopping 4GB of RAM.

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Google Assistant is included here, too, and TAG Heuer says its smartwatch will offer a "brand new world exclusive time management experience", thanks to an app on your smartphone that will keep track of calls, tasks, and calendars. The watchmaker is now offering a selection of 11 standard models, with more than 45 others on request.

Previous leaks suggested that the design will revolve around modularity, letting you swing in a mechanical timepiece if the digital one isn't fashionable for a given situation.

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